I can only speak for myself, but I could not have cared less about gag quality as a kid. I was drawn to the realistic packaging art, the characters, and anything that looked cool and unique. I loved the cigarette titles just because there was something different about them.
The realistic packaging drew me in, too, but I also preferred the ones that had great gags to boot. I think that's why I so liked Awful Bits and Cap'n Crud - not only did they capture the boxes, there were really funny gags about products we actually had in the house! Ajerx too - really looked like the can, and had that wonderful character. Although the gag eluded me on Blunder, it looked just like my beloved Wonder Bread, and that guy was so darn goofy! I wore my Blunder t-shirt until it was threadbare.
My parents didn't smoke, so I mostly only saw cigarette packages behind the counter, but that was enough for me to really like Camals!