Hold on there about sketches just being a bonus piece. You don't think they are included in the $45 price? You think they are give-a-ways?
If it's all about the postcards themselves then why is Topps charging $45 for a set when I could just buy a set of postcards (non LE) for $8. Are you saying the bio cards are making up the difference? Topps is charging us probably around $35 just for the sketch so it's not much of a bonus if you look at it that way.
That's actually a pretty good point. I guess I was thinking Old School economics, where it's easier to say that your purchase price could go to everything without the sketch. But, put like that, $35 should merit something.
The question is, what does it merit?
For series one, people were happy with actual sketches. Heck, for a time they even sold for high premiums on the secondary market.
This goes back to expectations. At a comic con, I've seen "celebrities" who can charge $20 for an autograph, and more to pose for a photo. Well, that's never been worthwhile for me. But for many it is worth it. But if you get inline, and want a kiss on the lips, because the other celeb provided, well, your expectations have changed, but the deal has not.
I understand your frustration, but I hope you realize it is entirely based on your expectations - no one ever promised more than $30 for a quickie sketch. What Topps has promised, in terms of sketch cards, has not changed, that I can see, since series one. I think most folks got a kick out of the things being autographed back then. Oh, the innocent era of postcards series one.
I don't think its unreasonable that expectations have grown. We've seen crazy stuff. BUT, to let those exceptions define the norm, well, it's only going to cause disappointment and resentment.
Topps is not guiltless in this. Creating chase cards that can only be completed by buying multiples also pushes to buy more than you need or want to. There IS a fun aspect to it, but if you don't hit the right balance, fans get pissed.