I already purchased a set of the 2023 stickers, I somehow got wind of those (probably here). Bought several boxes, didnt complete a base set, but was able to sell and trade my way to a complete base set. Topps sends me emails about tons of baseball cards (i buy none) but no emails about wackys (which I sometimes buy,) Go figure. I have to think they would sell a ton more Wackys with some kind of retail store model, but who knows what costs are associated with retail distribution.