I have seen on several occasions that one seller in particular does this... I also noticed that the Item which was for sale came back up for auction and there was only 1 bid. Is there a reason in which a seller will do this
Shilling is certainly a possible motivation. I do know that my ability to strategically bid is undercut when I can't see what other bidders are involved. Does that benefit the seller? Maybe. I can see me bidding higher, just to be safe, if I don't know the other players. But I don't know.
Is there a clear reason why you'd want your listing to be private, other than shilling the bids up? Does have the bidders ID's private benefit the seller in some clear, consistent way?