Im not a marketing officer, bit it seems their distribution model is designed to MINIMIZE profits. Topps had it right back in the day with Wackys..flood the market, cause a frenzy, strike while the iron is hot…and sell a boatload of product…That is, of course, an oversimplification…they were also trying to stay ahead of the lawsuits…but they distributed the crap out Wackys for a few years…