There’s something about seeing the contents of a pack that stirs up the excitement Wackys first brought. It just embodies that awesome basic experience. Greg’s old site had a “pack opening simulator”, in which you just pick a series, click on the pack wrapper and a hypothetical pack opening result displays on screen. And you can do it over and over. Kind of addicting, at least for a couple minutes at a time. I guess he was looking to capture that same feeling when he created it.