1. Making sure they have the artwork as large as possible on the front. The images were weirdly shrunk last time.
2. I'm sending them a list of sketch card artists I feel best represent WPs. We need the best of the best working on the sketches this time.
3. I like that pack wrapper card so I've requested to have that stay. Will update the color on it.
4. I've always hated the rough cards. So I designed a WAY cooler thing to replace them. These are so cool they are like a set you'd want even if it was not in Old School.
5. I HATE the generic On Demand black box. It doesn't have any indication of what the set is inside and it's useless for display. I've suggested they print the small box up and make it look like what the series 1-5 Old School boxes looked like. So you'd get a mini Old School 9 box. I'd make it a version of the 1985 box. Will keep you posted on that. Fingers crossed. If you like this idea LMK so I can show them the demand for it.
concur on all of that, except possibly #4, but if you have a better replacement, then sure, I'm all for it.
That #1 is top priority, who ever did the layout work on Olds8 is in the wrong profession. All that forced white space was absolutely ridiculous. They clearly didn't give a damn about the end product design, and there was no oversight on that stupidity either.
#2, a solid array of sketches will be key to selling this out.
#3, the pack wrapper header card was good idea, but the design was poorly executed. The brilliant white of the new logo contrasting against the wax wrapper 'white' was just AWFUL. It should be easy to get the OLDS logo elements color-matched with the wax wrapper tones.
#5, yes, a new On Demand box would be fantastic, if it is done up as a mini Wacky box. And perhaps including something like the incentive that was done in the recent GPK Untold Stories On Demand set, where several boxes (1:100) were fully sketched/painted, would be really amazing.
outside of your five - the arrangement of the $50 tier that was used yet again on OLDS8 is just beyond stupid. I believe you tried to get that tier changed before it went on sale last time, but it was too late. If there are two tiers yet again, the lower tier should NOT simply be a random third of the cards in the upper tier, where there isn't even a complete base set provided. Having a lower priced 'entry point' makes sense to attract buyers, but the content for these was totally brainless. Make the tier meaningful and not a third-assed sham.
as mentioned elsewhere, the tan/ludlow backs are tired at this point. Puzzle backs, which were actually in the '85 set, would be a nice change-up.