Maybe they're taking the 'Old School' approach ?
You might be right. “Can’t touch this” is decades old
For many months my 8 year old son has been obsessed with the word “fart”. Farts and farting have been an ongoing theme in our home, ad nauseam. Recently the ridiculously redundant word has been “booty” Booty this and booty that. Sometimes he points to his own butt and chants, “Look at my bootiful booty” over and over. Also, he is a fan of Jelly Bellies, and we drive 90 minutes to the factory about once a year to take the grand tour. He was thrilled to see I pulled a Juicy Booty a few days ago when I went to the liquor store.
[expando]http://i1184.photobucket.com/albums/z332/rbishop224/Vending2Final.png[/expando]