More info just released.
Looks like it *is* a Sticker set.
While I like Wackys and Star Wars, the look/art/jokes do nothing for me. It's a PASS.
Estimated Release Date: 9/17/14
The 2014 Topps Star Wars Wacky Packages base set has 100 cards. This includes 50 different card fronts, each with two different backs. Flip sides include a mix of puzzles, ads, coupons and checklists. Parallels include Blue (one per pack), Gold (1:8 packs), Printing Plates and Gold Star Field (#/10).
Reality TV (ten cards, 1:2 packs) puts a Star Wars spin on ten shows we're familiar with. For Star Tours fans, there are ten Travel Posters (1:4 packs) that tackle top tourist destinations in the Star Wars Universe. Coloring Cards (1:6 packs) offer line art from ten base cards that collectors can color as they see fit. Fold-Out Comic Book Ads (1:12 packs) take a retro-styled approach to create over-sized inserts.
Four Bonus Stickers can be found exclusively in hobby boxes.