Interesting unique idea – to hide a freebee in your box?!
The article says that the bonus card is hidden “within the cardboard of the box” lid / panel. From the photo, it looks like it might be embedded within two layers of cardboard. My first inclination is to send my boxes thru the CAT scan machine at a nearby hospital in the future, just in case…
One potential issue is maybe the card could be damaged during box opening or searching for the bonus. I'd be a bit peeved if I found it damaged by my own hands because I didn't know it was there.
Considering the ordering issues we have seen recently, maybe Topps should focus on getting all of the ordered items into the box, and forgo the extras