I see things a little differently with this particular offering from Topps. Topps will generate gross sales of $156,000 after these binders sell out. My quick expense calculations on their material cost, customer service payroll and free UPS shipping amounts to about $85,000. This nets them about $71,000 before taxes. After taxes, Topps will net them about $55,000.00 in profits. Topps clearly could have doubled the quantities and sold them into retail outlets while still selling out. I see this offering truly for the collector. $55,000 in profits is extremely small for a company like Topps. I don't see Topps releasing too many offerings like this for the collector. Topps may be over pricing some of the offering but this is clearly not one of them.