I think they should of never folded them and just shipped them in tubes. This may have helped sales. It seems funny to put out cash for a box of folded posters, especially when in the past, the ANS series had posters inside the hobby boxes which seemed to be free. Free in the sense that if you bought the box, you get the poster inside. Since the Posters themselves are the reason to buy these (I'm not chasing the bonus cards here), then the Posters should of been kept in good condition for the buyers. I think this could of been a big difference especially for the collectors like us.