Attention spans seem shorter than ever now. I am wondering what has enabled, say comics, to stay somewhat relevant, and stickers and cards not so much. I guess now that Marvel is doing movies and DC doing TV shows, that generates interest. Topps themselves seems to put very little effort into promoting Wackys. Maybe they never did and we just caught the fever through word of mouth. I don't know whether Wal Mart and Target stopped carrying stickers first, or whether Topps stopped distributing them through stores first...