Wacky Packages Forum
Wacky Packages Discussion => General Wacky Packages Discussion => Topic started by: Rictor on February 13, 2020, 08:44:05 PM
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I just opened a couple blaster boxes of GPK Late to School from Target, as I always do when a new set comes out, and I was just wondering why GPK and Wacky sets aren't die-cut anymore. Heck, some aren't even stickers. Is it a cost thing? How much does it cost to die-cut stickers? I mean, from the 70's to the 90's, all sticker sets were die-cut, but I assume the print runs were huge at 25 or 50 cents a pack, so that brought costs down.
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I just opened a couple blaster boxes of GPK Late to School from Target, as I always do when a new set comes out, and I was just wondering why GPK and Wacky sets aren't die-cut anymore. Heck, some aren't even stickers. Is it a cost thing? How much does it cost to die-cut stickers? I mean, from the 70's to the 90's, all sticker sets were die-cut, but I assume the print runs were huge at 25 or 50 cents a pack, so that brought costs down.
Die-cutting (and Kiss-cutting) are one of the most expensive parts of printing. They have to make a master die for each shape and that can cost 1000 bucks each or more, depending on the complexity of the shape. And each die has a limited shelf life. That's why it's getting rarer and rarer these days.
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Die-cutting (and Kiss-cutting) are one of the most expensive parts of printing. They have to make a master die for each shape and that can cost 1000 bucks each or more, depending on the complexity of the shape. And each die has a limited shelf life. That's why it's getting rarer and rarer these days.
I do miss them, but to make magnets I have to cut the magnet material by hand anyway. The thinner black borders do leave less room for error. I also miss making my peeled border sets of Old Schools :P
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Well the good news is we just purchased a machine that can kiss cut sticker sheets
No die needed!!! Works best on the stickers with the tag liner. I could even kiss cut a single
Sticker.
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We have to talk Chip! PM me with your number and a good time to call